Growth should be measurable.
A selection of outcomes from engagements with subscription apps — across web2app, paywalls, onboarding, engagement and winback.
I help subscription apps make more money.
+19.5%
Net revenue growth for 9D Technologies
Through pricing optimization and retention improvements
650%
Increase in web-to-app conversion for Dreambody
Took a funnel from 0.4% → 3% conversion
+33%
Activation uplift at VSCO
Also reactivated 20% of churned subscribers
+30%
Subscription conversion uplift for Happn
Through paywall optimization
+157%
Push opt-in uplift at Headspace
Through localization + lifecycle messaging
+14%
Retention uplift at KEAKR
Improved D2/D3 retention performance
How I measure
Every engagement is framed around a north-star metric and a small set of leading indicators. We agree the success criteria upfront — so the work is judged against the numbers, not the deliverables.
Want to talk through the work?
Happy to walk through the context, what we tested, and what shipped — just get in touch.
Get in touch →