Frameworks & writing
A selection of growth frameworks, articles, conference talks, and podcast conversations on subscription growth, monetization, and lifecycle.
- Framework
The Subscription Stack
PhitureA curated framework covering the strategies, tactics, and tools that drive subscription app growth — from acquisition through retention and monetization.
Read → - Article
How AI feature costs are squeezing subscription app margins
RevenueCatWhy AI-powered features are quietly eroding subscription margins — and how to price, package, and gate them so unit economics still work.
Read → - Article
Revenue strategies for low-intent users
RevenueCatMost users will never convert on the first paywall. A practical framework for monetizing low-intent users through pricing, offers, and lifecycle.
Read → - Article
How to price AI features in subscription apps
RevenueCatA guide to pricing AI features without cannibalizing your core subscription — covering add-ons, credits, tiers, and willingness-to-pay testing.
Read → - Article
How to turn freemium users into loyal subscribers
RevenueCatThe conversion levers that actually move freemium-to-paid: activation, value moments, paywall context, and lifecycle nudges that compound.
Read → - Article
How subscription apps expand value over time
RevenueCatGrowth doesn't stop at conversion. How leading apps expand ARPU through upsells, cross-sells, and packaging that grows with the user.
Read → - Interview
Inside the playbook of a subscription app growth expert
Campaigns WellAn in-depth interview on how to build experimentation programs, lifecycle systems, and monetization strategies that compound revenue.
Read → - Article
Is monetization hurting your app's user experience?
RevenueCatWhere aggressive monetization quietly costs you retention — and how to design paywalls and offers that grow revenue without breaking trust.
Read → - Guide
The ultimate guide to subscriber segmentation for apps
RevenueCatHow to segment subscribers in ways that actually drive decisions — from behavioral cohorts to lifecycle stages and revenue-weighted targeting.
Read → - Podcast
How to boost retention with subscription lifecycle
Sub Club PodcastA podcast conversation on building lifecycle CRM that moves the retention needle — beyond welcome series into real revenue impact.
Read → - Article
Churn prevention strategies for subscription apps
QonversionPractical tactics to reduce involuntary and voluntary churn — from billing recovery and cancel flows to lifecycle interventions that retain revenue.
Read → - Interview
Monetization models for mobile apps and games
UnityA breakdown of monetization models across apps and games — when subscriptions, IAPs, ads, or hybrid approaches make sense for your product.
Read → - Article
In-app subscription optimization strategy
AsodeskHow to optimize the full subscription funnel — from store listing and onboarding to paywall design and pricing experiments that lift conversion.
Read → - Newsletter
Mobile paywall newsletter #9
AdaptyA teardown of recent mobile paywalls with side-by-side analysis of pricing, copy, and design choices — and what to steal for your own app.
Read → - Feature
The 2022 App Growth Awards winners announced
Business of AppsRecognition of the teams and campaigns setting the bar for app growth — including award-winning work on subscription monetization and lifecycle.
Read → - Talk
Subscription growth talk
YouTubeA talk on building subscription growth programs that compound — covering experimentation, monetization strategy, and lifecycle execution.
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