Hi, I'm Alice.

I've spent the last decade working in mobile growth, helping some of the world's largest apps improve monetization, retention, and lifecycle performance.

Previously Growth Lead at Phiture. Named App Marketer of the Year. Recognized as one of Business of Apps' Top 100 Leaders.

I work with founders, growth leads, and lifecycle / monetization leads who have moved past the early playbook and need senior thinking on what to do next — not another framework, not another channel, but the highest-leverage bet for the next quarter.