I help subscription apps grow faster without relying on more ad spend.

Working with Alice challenged many of our initial assumptions. Instead of blindly following industry trends—like the idea that longer onboarding always converts better—she helped us focus on what actually made sense for our product and our users. Our regular discussions around experimentation and metric validity gave us confidence that we were moving in the right direction, not just chasing best practices. That mindset ultimately helped us achieve results that were both meaningful and measurable.

Alice played a key role in scaling our IAP revenue by achieving consistent 10% month-on-month growth through well-defined monetization strategies. She introduced a structured approach to understanding the core drivers behind user purchase behavior, which significantly improved how we designed and positioned our paywalls.

Additionally, she helped transition our experimentation process from ad hoc efforts to a more strategic, data-driven framework. This shift not only enhanced the quality of our tests but also improved overall decision-making and execution efficiency across the team.

Alice is an incredible strategist to work with. As her client, she helped our company ramp up and scale our lifecycle marketing efforts through diligent testing and key strategic recommendations. She is one of the best lifecycle/growth marketers I've had the pleasure of working with. I would absolutely love the opportunity to work with Alice again!